The Basics
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What Readers ACTUALLY Want...and HOW to give it to them. (3:06)
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Value: If You Don't Give Readers This, They Will Bounce (3:53)
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Value: Two Simple Ways to Instantly Write Quality Content (3:51)
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Value: Thinking this way changes EVERYTHING (4:04)
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Value: Web Content Should Look Like This But Usually Doesn't (4:15)
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Value: Adding Details (And Thinking Like a 5th Grade Student) (5:30)
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Value: Value Hacks Part 1 (Analogies) (4:45)
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Value: Value Hacks Part 2 (7:31)
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Value: Hacks for Making Content Fun and Engaging (6:23)
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Value: Tl;DR (1:10)
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Formatting: We're All Just Lazy Brains Walking Around (2:26)
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Formatting: How to Format for Maximum Readability (2:41)
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Formatting: Some Easy Hacks and Fun Game I Invented (Kind of...) (4:51)
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Formatting: TL;DR (0:54)
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Tone: Your Tone of Voice Matters Way More Than You Think (5:55)
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Tone: Stop Making These Mistakes (And Start Doing This Instead!) (7:37)
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Tone: How to Write Better (Pretend You Aren't Writing) (6:57)
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Tone: TL;DR (1:38)
Research
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Research: The Easiest Competitive Advantage (3:35)
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Research: The Answers Are Already There (You Just Aren't Looking the Right Way) (4:01)
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Research: Getting a Window Into the Mind of Your Reader (4:15)
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Research: How to Make a Quick and Easy Outline (2:23)
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Research: the #1 Research Tool in Existence (Why is Nobody Using It?) (2:52)
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Research: TL;DR (2:08)
Writing
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Writing: The Power of Writing Targeted, Concise, and Powerful Copy (5:23)
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Intros: Your Article Lives and Dies by its Intro (Most Die) (6:17)
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Intro: My #1 Tip for Writing Intros (Most Articles Get This WRONG) (7:15)
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Intros: Tony Soprano Teaches You the Finer Points of Intro Writing (2:36)
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Intros: Truth Bomb - Intros Are NOT For Introducing a Topic (7:06)
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Intros: This One Intro Formula Can Drastically Improve Engagement (4:42)
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Intros: TL;DR (1:37)
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Concise Writing: The Power of Powerful Writing (5:08)
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Concise Writing: Writing Concisely is Simple (Literally!) (4:57)
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Concise Writing: The Secrets to Writing Simply (3:18)
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Concise Writing: Power Writing Hacks Part 1 (10:13)
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Concise Writing: Power Writing Hacks Part 2 (8:28)
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Concise Writing: My #1 Power Cheat Code - This Will Change Everything (7:31)
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Concise Writing: TL;DR (1:20)
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SEO Title: SEO Titles Matter a LOT MORE Than You Think (2:19)
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SEO Title: My 3-Step Process for Optimizing Your Title (4:21)
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SEO Title: The Mystery Technique (2:45)
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Content Markup: Make Your Content Way More Fun and Engaging (6:38)
Wrap Up
Affiliate Copywriting Masterclass
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Intro: What you know about affiliate reviews is wrong. Here's Why. (8:07)
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Copywriting 101: Why Do Some Articles Convert Better Than Others, Even When They're Selling the Same Products? (4:16)
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Copywriting 101: Your Products Are An Illusion (8:49)
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Copywriting 101: Going a Level Deeper (6:37)
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Positioning 101: A Simple Way to Convince Your Reader to Buy (4:16)
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Apple iPad Case Study: A Tour De Force in Superlatives (5:57)
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How to Use Superlatives Even if You Can't Use Superlatives (0:59)
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Affiliate Copywriting: TL;DR (0:57)
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BONUS: Telling a Story to Increase Conversions (4:30)
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Bonus documents
